1
Start with a campaign question
Write down the audience, offer, and uncertainty first. For example: does a product demonstration explain the offer more clearly than a testimonial? This keeps the reading focused.
2
Describe what is visible
Capture the opening, message, visual proof, and call to action in plain language. Label any claim about targeting, spend, or results as unverified unless you have a reliable source.
3
Compare and propose a test
Look for a second example or a contrasting execution. Draft a test that changes one meaningful element, names a success measure, and explains why your audience might respond differently.